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We launched in 2020 and have been your kids' fashion bestie ever since. Style never sleeps and neither do we – we're 24/7, dropping new products every week, so you always have the latest looks for less. We make fashion accessible and fun, so every mommy has less hassle for choosing their beloved angel outfit. One thing we love more than your amazing style is your individuality – we want to help you to show it off on your child, do your thing, and look incredible at the same time.

Hello Everyone! Welcome to JoyJoy Studio! Let me introduce myself, I'm Joy Joy. I'm five and a half years old this year. My hobby is playing and eating chocolate. Oh, and I like to dress like a princess too! My mummy said every child is a blessing and I'm proud to be the little angel in the family. I hope your child gets the best things in the world. Happy Shopping!

Our philosophy's pretty simple: We love children and we love beautiful things. The essential combination of both essences is cuteness overload. Like the fashion guru you can always count on, we’ve got all the outfits and inspo you could ever need. From family gathering look, picnic day rompers, to back to the wild style, we’ll never let you down. And with followers and fans all over the places, we’ve created a community of babes who inspire us and selflessly sharing every day. Go Super MaMa!

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